Monday, November 28, 2005

(The Fairy Godmother Delivers Cinderella's Coach)

(The Baffled Prince Holding The Slipper After The Ball)














(The Slipper Fits The Lady)

When I turned on the television in our Chicago hotel room Friday morning, a local station was doing a story on the Marshall Field's Department Store holiday windows. The eleven windows of the State Street store develop a fantastical story every holiday season, complete with elaborate design and animated figures.

The exquisite detail and charm of the windows would warrant a news story each year entirely of their own accord. The interviewer spoke with the chief designer, and showed us the storage space housing decades of costumes and sets -- all interesting stuff. But the story has a different twist this year, since Field's has been bought by Macy's and the future of the windows is uncertain. People are unhappy about the acquisition of a local landmark store by a national retailer -- as we were out and about later in the day, I overheard one young woman telling the story to a companion and planning her own boycott of Macy's.

Why do these things matter so much? What difference does it make whether we shop at Macy's or Field's, at a Home Depot or a local hardware store, at a Walmart or a neighborhood retailer? What's good for business is good for America, right?

Oops -- that speaker was discredited over 70 years ago. Good business is good for America, and the world -- but what is good business?

We've obviously had a chance to reflect upon that over the past week or so in AOL Journal Land. And I think we all know that one of the things good business does is build community, or create a climate in which community builds itself. Certainly some of the apprehension felt by Field's customers has to do with their fears concerning the destruction of community.

The folks at Marshall Field's never had to create those display windows on State Street. They didn't have to continue thetradition decade after decade. People would still do their holiday shopping there, even if the windows were full of nothing more imaginative than plasma television screens and the latest in X-Box technology.

But the windows became a gift to Chicago, a gift that built community. Whether they are "consistent with Field's objectives" remains unstated -- but my guess is that they are. Community, good feelings, loyalty -- they are all precious business commodities as well as personal treasures. They are created by a business that cares enough about its customers to welcome them to its premises, year after year after year, and to treat them like royalty once they arrive.

9 comments:

Virginia said...

I never saw the windows at xmas but I did see fireworks on the fourth of July in Chicago. They shot them off from floating rafts in the lake. It was beautiful.
Nice pics.
Peace, Virginia

Judith HeartSong said...

very good post...... I love your mind.

KathyZee said...

You have a great mind and an even better way of sharing it. Nice post. I remember the Marshall Field's store in Chicago from, oh, twenty-four or more years ago. We blew into the Windy City the week before Christmas and couldn't wait to get to Field's.

Paul said...

I see Fields goes with the wimpy Disney version of Cinderella rather than the more disturbing Brothers Grimm. Now me, I'm a Grimms fan.

Carly said...

Hey darlin

Wonderful entry as always. :)

Always, Carly Ellipsis...Suddenly Carly

http://elleipsissuddenlycarly.blogspot.com

Tina said...

Yes, a gift they are. And sadly, they seem to be a sign of the "old way" of doing business,which was to provide the community with something just for the sheer enjoyment of doing it. No self-interest, but just because it's a nice thing to do. http://journals.aol.com/onemoretina/Ridealongwithme

Celeste said...

We had a store here that decorated every year. It was a wonder to see. One year the store closed down and it stood empty for a few years. After a while a company came in and opened up in it they found the decorations in a storage room and started decorating again. Sadly that company left and now the windows are gone all together.Times change.

Gabreael said...

What a nice holiday post. Thank you for sharing it.

Gabreael

http://gabreaelsbodymindandspirit.blogspot.com/

Globetrotter said...

An insightful analogy, and loved those pictures!